Personalization & effortless content management for Rajasthan Patrika

The challenge

The existing Rajasthan Patrika site, constructed on Cake PHP, was not performant. Users had trouble comprehending the information on the site, and the complex content management system made it challenging to manage content effectively.

The client wanted to create a tailored news experience for their readers, with features like live news streaming, geolocation, an admin dashboard, and personalization — all built on a robust JavaScript foundation.

The solution

We conducted a thorough analysis of the client's requirements, aiming to align our solution with their vision. We streamlined content management, making it more intuitive and efficient.

The inclusion of live news streaming, geolocation services, and personalization features brought a dynamic and engaging dimension to the user experience. incorporation of best practices, led to a successful transformation of the Rajasthan Patrika website, enriching digital experiences for their readers.

Personalized content

Introduced a personalized content feature on the homepage, enabling users to select their preferred news categories and articles aligned with their interests, elevating the overall user experience.

AWS cloud optimization

In our pursuit of efficiency, we optimized Rajasthan Patrika's AWS cloud infrastructure. This included reducing RAM usage and enhancing website scalability to accommodate over 12,000 concurrent users and serve content to a staggering 15 million unique monthly visitors. To streamline performance, we replaced the Redis cache server with NodeJS and transitioned to an elastic search with global search capabilities.

Picture-in-picture for live TV

To enhance the Live TV feature, we introduced a Picture-in-Picture (PiP) functionality. This innovative addition allows users to watch live TV streams in a small, resizable window while simultaneously exploring other pages on the website.

Effortless content authoring

We developed an admin dashboard that streamlines content and layout management for content authors. It offers complete control over homepage components and the configuration of displayed news articles, making repositioning effortless.

This integration with the JavaScript-based website significantly enhances the content authoring experience, enabling multiple editors to create and publish content seamlessly.

Customized SEO/SEM

Our commitment to optimizing user experiences extended to customized Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We tailored Google ads to user preferences based on their location and the news category they were browsing.

Geolocation mapping

Adding an extra layer of relevance, and engagement to the news experience and enhancing user engagement, we integrated MaxMind's API to provide location-based content customization. This integration enables the website to automatically detect a user's location and deliver news relevant to their geographic area.

Trending news

Seamlessly integrated Google's API to curate and display the most popular and trending news articles from Google. This feature enables users to stay up-to-date with current events without the need for manual searches, enhancing their overall news consumption experience.

The outcome

JavaScript migration significantly transformed Rajasthan Patrika's user interface, making it more user-friendly and engaging. Website loading times have significantly improved, and the introduction of an efficient admin dashboard has streamlined content management processes.

Context-based ads have resulted in increased revenue. We achieved a 15% reduction in page load times, and the platform can now effortlessly support 26,000 concurrent users while successfully serving 35 million unique users on a monthly basis.