Consolidating multi-brand enterprise websites into a centralised platform
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Focus
Multi-brand Platform Consolidation
Services
Staff Augmentation
Drupal 10 Migration
Custom Data Migration
Front-end Development
Platform Consolidation
A global manufacturer in the electrical and industrial solutions sector wanted to bring its brand websites together under one platform. Managing separate systems for each brand had led to duplication, uneven performance, and rising effort.
A dedicated Drupal team joined the enterprise's digital operations through staff augmentation to build a central system that simplified how content, design, and data were managed across regions. The partnership focused on operational clarity, shared standards, and faster delivery cycles.
The result is a platform that significantly reduced the effort required for the internal team to manage, update, and create content. It delivers consistent experiences for users across multiple brands and provides a clear structure for future growth.
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Challenges
Each brand operated with its own technology stack and delivery process, with platforms evolving independently over time.
Content updates were repeated across sites, releases took longer, performance varied, and security patches had to be managed separately across systems.
The absence of a shared foundation made collaboration difficult and increased the ongoing maintenance effort.
The enterprise needed a single platform to manage multilingual content, support a large product catalogue and global distributor locations, and meet GDPR compliance requirements.
Implementation
The partnership moved multiple brand websites to a single Drupal 10 platform while keeping all sites operational during the transition.
A dedicated team of Drupal engineers joined through staff augmentation, working within the enterprise's ecosystem. This structure allowed for steady progress, direct communication, and deep familiarity with the brand's digital landscape and business needs.
Discovery and planning
The team audited multiple platforms, documenting content types, third-party integrations, and custom functionality. This audit identified what could be standardised and what needed custom handling.
Data migration
A migration pipeline extracted product data and distributor information from each platform and reformatted it to match the new structure. Validation scripts flagged duplicate entries, broken references, and missing translations before content went live.
Front-end development
The team built a library of reusable components—headers, product cards, forms, navigation—that all brands could use. Static assets were served through a CDN. Pages were cached at multiple levels to reduce database queries.
Testing and rollout
Automated tests verified that the content displayed correctly and forms functioned across browsers. Two brands launched first as pilots, then the remaining ten followed in groups of two or three.
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Outcomes
Content teams no longer duplicate updates across separate sites. They publish once, and changes appear everywhere. Release cycles have been significantly shortened.
The platform eliminated performance inconsistencies between brands. Search works the same way across all sites. Product information displays uniformly in every region.
The team now launches new brand sites in weeks through configuration, replacing the months of custom development the process previously required.
The initial consolidation project established a foundation that the enterprise continues to build on. The staff augmentation team remains embedded in their operations, supporting expansion into new markets and product categories.
Bring us your challenge
We’ll help you get clear on what needs solving,
that’s where we begin
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