Case study

Dr. Reddy’s Laboratories — Building the future of healthcare engagement with Lean UX and Drupal

Dr. Reddy’s Laboratories — Building the future of healthcare engagement with Lean UX and Drupal

Industry

Health Care

Location

Hyderabad, Telangana, India

Dr.Reddy

Focus

Digital Engagement Portal – for healthcare professionals to access high-value medical resources for their practice needs

Services

Personalization

HCP Portal Development

Drupal 9 Multisite

Design System

In just seven months, we successfully launched Dr. Reddy's Laboratories (DRL) platform, empowering the DRL team to effortlessly create new websites within a single day. Our primary goal was to foster a stronger connection with healthcare professionals (HCPs).

We accomplished this through the creation of a diverse digital engagement portal, granting HCPs access to tailor-made, valuable medical content. This platform is not only multilingual but also universally accessible, ensuring HCPs worldwide can conveniently access it in their preferred language.

Live website
Doctor and Patient
Lab testing
Doctor looking into x-ray
Apple on hand
No items found.

The challenges

In addressing Dr. Reddy Laboratories' HCPs' challenges, we had to design a user-friendly and intuitive platform, accommodating users with limited technical expertise. It was crucial to make this platform multilingual to cater to the diverse healthcare professionals worldwide, we also had to ensure robust security measures to safeguard sensitive medical data.

Dr Reddy's Lab Mockups

The approach

We implemented a lean UX methodology to foster close collaboration with the DRL team at every stage of the project. This approach applied rapid iteration and continuous feedback through discovery workshops, mapping out user journeys, developing wireframes, crafting intuitive UI designs, creating interactive prototypes, and ensuring that every decision was informed by real user insights.

The approach mockup

The solution

The solution

Discovery workshops

The workshop with the stakeholders helped us understand how doctors and pharmacists would use the platform and enabled us to understand user pain points, needs, and motivations better. We then mapped out their journeys, illustrating how each persona would engage with the platform's features in various scenarios.

Discovery workshops

Wireframing to design iterations

To facilitate meaningful connections among healthcare professionals, we initiated a process by first developing preliminary iterations of wireframes. These wireframes were tailored to seamlessly transition users between two core platform experiences: one centered around text-based interactions and the other exclusively focused on video interactions.

Wireframing to design iterations

Design system

Creating a design system was instrumental in our approach. With the power of the system, we could consistently produce refined, user-friendly screen designs, guaranteeing a seamless user experience.

On the tech side, this strategic approach leveraged the design system and a multi-site architecture, to serve and streamline usability, enhance management, and enable seamless deployment across a wide array of geographical locations.

Design system

Drupal 9 multi-site architecture

The implementation of Drupal 9's multi-site architecture, coupled with a centralized content hub, empowered the DRL team to effortlessly publish and distribute content across their digital platforms.

This streamlined implementation also ensured compliance with geo-specific regulations, enhancing both efficiency and precision in Dr.Reddy’s content distribution strategy.

Drupal 9 multi-site architecture

The outcome

Through this partnership, HCPs at Dr. Reddy gained a unified platform that offers them convenient access to medical information in their preferred formats. The centralized hub streamlines management for the content authors and significantly impacts efficiency.

The personalized onboarding experience guarantees a seamless user journey, fostering user satisfaction. By integrating multisite and multilingual features, the DRL team can effortlessly roll out a website in one day, cutting down both time and costs linked to geographic expansions.

The outcome

They have a great team of expert developers. QED42 team believes in collaboration and thus follow best practices and right set of platforms for communication and coordination. Even when it comes to delivery the team is very diligent in it. They have a great team of expert developers.

Dr.Reddy

Prakhar Sharma

Product Owner, Branded Markets

decorative underline
No items found.
Next case study