Blog Posts

6 Minutes // Jun 16, 2021
Personas enable decision-making at the highest level. They are highly effective and guide the whole UX design process. They enable a subtle but extremely important difference between understanding how users would interact with the interface than assuming how users must interact with the interface.
21 Minutes // Jun 30, 2021
In this podcast, we unpack Devyani's attempt to refute a few prejudices we carry when it comes to design, highlight the ‘uncool practices’, and how we as practitioners can improve…
4 Minutes // Jun 28, 2021
Empathy is to feel and share someone's experiences, responses, way of thinking, and way of looking at things. Empathy is the first step to build a good design but it is also the…
24 Minutes // May 26, 2021
Our fourth episode of "designwise" with Tanisha Arora is the untold story of reassessing purpose and the timeless tale of adaptations in her career keeping the fundamentals of…
6 Minutes // May 21, 2021
Selecting colors based on personal preferences is a mistake that no designer should make. Colors don't have the ability to solve all the problems. They are important but they…
6 MIN READ // May 10, 2021
Lack of consistency over time is the biggest challenge faced by Higher Ed institutes. It affects their productivity and, more importantly, it affects the user experience. The best…
3 Minutes // Apr 16, 2021
The fact that every good user experience should be an accessible experience ought to be embraced as a challenge. A challenge in which accessibility is not an afterthought with the…
4 Minutes // Apr 9, 2021
A UX Writer inspires people to take action and make sure that the message is received as intended. They understand the users through research, empathy and follow the design…
4 Minutes // Mar 31, 2021
Design thinking workshop is based on the human-centric framework and build around the design thinking process. It involves steps of creative and collaborative exercises that help…
4 MIN READ // Mar 30, 2021
A fully functional design system has only one purpose which is to unify user experience through a shared design language. Each design is a unique specification of the product.…