Blog Posts

5 Minutes // Jul 29, 2020
Empathy is the first phase of the Design Thinking Process. It is the ability to understand people and see the world through people's eyes, and it is to step in people's shoes to feel what they feel. It is an intentional attempt to keep aside preconceived notions and uncover the real unspoken needs to truly resonate with the users.
6 Minutes // Aug 30, 2020
Scenarios and storyboards are techniques that help to connect dots from the idea, to identify how will the idea work in the real world. They create a bridge to explain the user experience in a real situation through text and visual representations.
6 Minutes // Aug 26, 2020
Ideas that work are not easy to come by and the one that works might not be able to solve all users' problems. Sometimes, we like an idea so much that it gets stuck in our mind and doesn't let more ideas come by. Even if the idea is great, letting go of that one idea for a while to create more ideas and more solutions is "The third phase of design thinking — Ideation". 
7 Minutes // Aug 19, 2020
Well written blogs are a tool for creating a strong web and social media presence. They are written to increase visibility, create a brand image, and show specific areas of expertise to the identified audience.
5 Minutes // Aug 17, 2020
In a stakeholders interview a designer's part is to ask the right questions, listen, learn, adapt, and understand. A focused, detailed, and concise stakeholder interview is the key to getting started to foster commitment and gather knowledge about the website design project. It helps to make the right decisions, avoid end moment disappointments, and changes to create the right product.
4 Minutes // Jul 31, 2020
As the second step in the design thinking process, the "define" phase is preceded by the empathize phase. The goal of this phase is to frame a meaningful, detailed, and actionable problem statement which leads to various solutions for Ideation, which is the third phase of design thinking.
7 Minutes // Jul 25, 2020
To be a successful designer you have to work and develop both, hard and soft skills and create a positive work environment for your team members. A view that includes varied perspectives of the whole team, as well as project managers, developers and anyone who aspires to contribute should we respected and listened to. That’s how you lay a strong foundation of teamwork and that’s how sustainable ideas originate.  
3 Minutes // Jul 15, 2020
To redesign the old design means removing everything that doesn’t facilitate better results for a deeper emotional response from the users. It’s important to identify and define the parts of the current design that may be working well from the ones that are not.
7 Minutes // Jul 13, 2020
Design plays the basic and the most important role to influence conversion. The design includes — looks, aesthetics, typography and the first impression of a website but it also includes usability, user engagement, clear navigation flow, marketing goals, research, design trend reports and analytics.
4 MIN READ // Jul 6, 2020
The aim of redesigning is to create a better experience for users and improve usability. The factors that lead to the decision to redesign should be focused on increasing the user base by creating and adding new content. A redesign should shape both quantitative and qualitative design needs. The end result of a redesign should always improve the functionality by solving the existing problems.