Insightful stories that revolve around technology, culture, and design

Pharma companies can engage better with HCPs only with personalized digital experiences. Discover how to create a connected HCP customer journey.

Automation testing involves frameworks and guidelines to execute tests faster than manual testing. Explore the different types of automation frameworks.

Customer Data Platforms create a unified view of a prospect by collating and processing user data. Explore how CDPs enhance student experiences.

While accessibility is a universal regulation, higher education is lacking especially in the digital age. Explore how universities can become inclusive for all.

Design and personalization are crucial to understand user journeys and deliver great customer experiences. Explore how to optimize in-app experiences.

DXPs empower universities to personalize digital experiences for their students & staff. Explore how universities can achieve digital excellence with a DXP.

A Robots.txt file instructs search engine crawlers to not crawl certain URLs, sections, and pages of a website. Explore when and how to use Robots.txt.

When a user interacts with an interface, whether human or digital, there are a series of actions and reactions involved. The connection between this action and reaction can best be simplified and reinforced using motion design. It is what better guides the user experience.

Good user experiences need an understanding of users, their pressure points, and their expectations when interacting with a product. While all products are designed keeping these factors in mind, it is essential to have them tested with real users to ensure they are able to live up to their desired purposes. That is what usability testing helps with.