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Building Abstract — Brand Language for QED42 Cover Arts
Design Process

Building Abstract — Brand Language for QED42 Cover Arts

Illustrations are what give shape to the visual identity of a brand. It is the company's public face and is the way people perceive the brand. Illustrators in order to incorporate diversity often opt for a generic portrayal of people and...
Understanding Product Design
Design Process

Understanding Product Design

Good design has the ability to solve problems. However, unlike art, design isn’t able to stand on its own, albeit it does help reach a conclusive end. Product designers are specifically interested in the experiences a product is able to ...
The Process of Product Design
Design Process

The Process of Product Design

The Product Design process acts as an essential framework that designers utilise to solve issues. The ideas and abilities necessary for a product designer are varied and keep changing depending on the stage in which the process is at. Pr...
Understanding Buttons in Design System
Design Process

Understanding Buttons in Design System

The presence of any website or application has a purpose. It either provides solutions, services, products, entertainment, or knowledge. To avail or add to these, it generally requires a user to click on a component called ‘Buttons’. But...
Why Design Systems are a Necessity for Universities
BizTech Design Process Higher-Ed

Why Design Systems are a Necessity for Universities

The brand is the story of every product. That’s why high-growth enterprises invest in a design system to develop a unique and memorable brand to attract consumers. Design systems help create a consistent user experience across their prod...
The Power of Storytelling: Making Brands Come to Life
BizTech

The Power of Storytelling: Making Brands Come to Life

Stories are powerful. They fire people up and get them to care about the message in the story. Stories connect to how we think, how we decide what's true, and how we make sense of the world around us.And we all have a story to tell. Whet...
How to Connect your Business Ecosystem with a DXP
BizTech DXP

How to Connect your Business Ecosystem with a DXP

Maxim Ivanov, Co-Founder, and CEO of Aimprosoft compares the modern digital business ecosystem to that of a biological one. He emphasizes the need for constant collaborative efforts between different business departments, starting from p...
Why a Mobile Strategy is Essential for Increasing Employee Engagement?
BizTech

Why a Mobile Strategy is Essential for Increasing Employee Engagement?

Imagine the current workplace scenario. The COVID-19 pandemic has changed everything. Most employees work remotely, distributed across different cities and even time zones. But some employees are required to be on-site (office staff), an...
Unwrapping the Metaverse
Design Process

Unwrapping the Metaverse

Metaverse — a term that became viral in 2021, courtesy of the name change of a social networking site, was first used back in the 80s in a well-known novel. So, what exactly does it mean? A concrete meaning might still be debatable as it...