Focus
HCP engagement
Services
Drupal Development
Design System
UX & UI Design
Dr Reddy's Laboratories is India’s fourth-largest multinational pharmaceutical company. With research and development centers, manufacturing facilities, and commercial presence across 66 countries, they serve over half a billion patients worldwide. The Dr Reddy’s Laboratories brand stands for trust, reliability, and quality across the world.
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Dr Reddy's Laboratories wanted to connect with healthcare professionals(HCPs) in a more meaningful way.
DRL envisioned building an OTT platform enabling healthcare professionals to make timely, informed decisions for patient care.QED42 partnered with Dr Reddy’s Laboratories to design and build a digital engagement portal for healthcare professionals to access high-value medical resources content tailored to their various practice needs.
We leveraged our design system along with Drupal 9 multisite architecture and ACSF to enable multiple multilingual rollouts for different geographies.
< 1 day to spin up a new website
Launched the platform in 7 months
<3 seconds page load time
1300+ HCPs onboarded
Dr Reddy’s Laboratories realized that it needed to connect digitally with HCPs in a more meaningful way. They aimed to enable continuous learning via a single interface that offered unbiased and relevant medical information for HCPs available for reference 24 hours a day, seven days a week.
Our team of designers adopted a lean UX methodology to collaborate with the DRL team at every step of the process: Discovery workshop, User journey, Wireframes, UI design, & Prototyping.
The design workshop helped establish the user flow and user personas for doctors and pharmacists. The user-journey mapping outlined how different personas would utilize the features in different use cases based on the initial insights from the immersive workshop and desk research.
We created preliminary wireframes and concepts for transitioning between two types of experiences across the platform, one for text-rich experiences and the other for video-only experiences. We leveraged our design system for high-fidelity screen designs.
DRL partnered with QED42 to design and build its HCP engagement platform.To better understand DRL’s requirements, QED42 adopted a lean UX methodology to collaborate with the DRL team at every step of the process: discovery workshop, user journey, wireframes, UI design, & prototyping.
QED42 proposed to design & build a master site with two interfaces, one catering to video-based content and the other for text-based content. We leveraged a Design System, multi-site architecture powered by Drupal 9, and Acquia Cloud Site Factory, and a set of carefully curated features for engaging with HCPs across emerging markets (collection of 20 odd countries) with rich content.
The multi-site architecture with a centralized content hub enabled the DRL team to publish and distribute content effortlessly to multiple digital experiences while ensuring geo-specific compliance.
Acquia Site Factory’s user-friendly interface powered DRL to deliver a seamless customer experience across multiple websites, accelerated time to market by rolling out country-specific websites rapidly and enabled easy deployments and feature rollouts.
DRL launched its HCP engagement platform in less than 7 months along with country-specific websites for Brazil and Columbia. The self-service HCP platform leveraging Drupal 9 & Acquia Site Factory has revolutionized the approach for engaging with HCPs across the country and enabled the DRL team to scale and personalize their experiences effortlessly.
A unified experience for HCPs to access medical information and learn, at their own leisure and in their preferred formats, resulting in best-informed care decisions
Empowered the DRL team to create, manage, and publish content and roll out websites effortlessly via the centralized content hub and design system
The intuitive switch allows the HCPs to toggle between the two interfaces (text-based & video-based) easily and makes the experience even more cohesive
The easy and personalized onboarding experience ensures a seamless and tailored user experience
Powered the DRL team to roll out multiple websites effortlessly, reducing time and cost with multisite & multilingual features
Drupal 9
Acquia Cloud Site Factory
Brightcove Video Cloud
PHP
MySQL
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