As we spend more and more time with our digital devices, we are all that we describe as "users". When we visit a website or use an app all we are looking for is a way to have an effortless experience, without having to think less and do less.
There are reasons why some search engines feel better to use, why some payment apps feel safer than the others, why it's easy to use one website's customer care service and on the other, we can't seem to find the options we are looking for. All those unforgettable user experiences come from well planned and executed design solutions. Businesses that recognize the value of UX design understand the importance of providing memorable experiences to their users and believe in creating long-lasting relationships with them.
“That's nice to read, but what exactly is the value of UX design.”
To make the case for the value of UX design more legitimate, let's speak the language of numbers.
Effects of bad UX design
- Companies lose $62 billion every year due to poor customer service.
- 70% of customers abandon purchases because of bad user experience.
- 91% of non-complainers just leave and 13% of them tell 15 more people about their bad experience.
Results of a good UX design
- Research shows that, on average, every $1 invested in UX brings $100 in return. That’s an ROI of a whopping 9,900%.
- A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%.
- 8 in 10 customers are willing to pay more for a better user experience.
UX business cases stats
- Jeff Bezos invested 100X more into customer experience than advertising during the first year of Amazon.
- AirBnB’s Mike Gebbia credits UX with taking the company to $10 billion.
- After Virgin America redesigned their digital travel experience they experienced a 14% increase in conversion rate, 20% fewer support calls, and flyers booked nearly twice as fast, on any kind of device.
In the McKinsey quarterly, The business value of design they tracked 300 companies for more than five years and concluded, diversity among companies achieving top-quartile MDI performance shows that design excellence is within the grasp of every business, whether product, service or digitally oriented.
So, what do we see here? It's not just number, It's how UX design has proven itself to be the most credible part of a digital experience. Good design is an enabler and is the only differentiator. To create a memorable experience that works both in favor of the users and business owners comes only through design.
UX design is a process of creating thoughtful products through solutions driven by the human-centered design process and an abundance of creativity.
The value of user experience design can be seen in Uber, Etsy, Airbnb's, and the success of many businesses over time. There were many smartphones before Apple released the iPhone in 2007, Vacuum cleaners did exist before Dyson, people did take taxis before Uber and used social networking websites before Facebook.
All the companies, that care about how users feel and understand their needs and behavior, the companies that value design, create great designs that make a difference to the world.
Its a field of work where you can be brilliant and create wonderful experiences but still not be able to communicate the value of it. Its value is seen over time. Its value is the people.
Designing a solution that adds value to the user's life and business requires focus and precision. The focus should be on how do you want the user's to feel? how do you want to create a connection that lasts? how do you make their life better? and to create that kind of perfection, it takes time, it takes space, it takes to value design.