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In today’s digital landscape, delivering content is only one part of the customer experience equation. What increasingly differentiates successful organisations is their ability to understand how users interact with digital platforms and continuously improve those experiences based on measurable outcomes.
This is where the integration of Acquia and VWO becomes especially valuable. By combining Acquia’s digital experience capabilities with VWO’s experimentation and optimisation tools, organisations can move beyond static personalisation and build digital journeys that evolve through data, testing, and insight.
What is Acquia VWO?
Acquia VWO is an experimentation and optimisation solution that integrates with Acquia’s Digital Experience Platform, enabling marketing teams, product owners, and developers to improve digital performance through structured experimentation.
With this integration, organisations can:
• Run A/B tests and multivariate tests to identify which experiences perform best
• Deliver personalised experiences based on visitor behaviour, location, device type, or audience attributes
• Use data-driven insights to improve customer journeys across websites and applications
• Launch experiments quickly without waiting for lengthy development cycles
By bringing experimentation into the digital experience stack, businesses can continuously refine their websites based on real user behaviour rather than assumptions.
Why organisations use Acquia with VWO
Improve conversion performance
Testing landing pages, forms, content layouts, and calls to action helps identify which variations generate stronger engagement and conversion outcomes.
Personalise with greater precision
Audience segments can receive relevant experiences based on behavioural signals, geography, or device usage, improving both engagement and customer retention.
Reduce decision-making based on assumptions
Real-time experimentation data helps teams make informed optimisation decisions with measurable confidence.
Accelerate optimisation cycles
Experiments can be launched and adjusted quickly, allowing teams to iterate without disrupting broader development priorities.
Extend the value of Acquia investments
For organisations already using Acquia, VWO adds an additional layer of measurable optimisation without requiring major platform changes.
Key features of the integration
Visual editor
Marketers can create and manage experiments without relying heavily on development resources.
Split URL testing
Different page versions can be tested against each other to compare performance across full-page experiences.
Heatmaps and session recordings
User interaction data provides visibility into click patterns, scrolling behaviour, and friction points.
AI-powered insights
Winning variations can be identified faster through automated statistical analysis.
Personalisation engine
Experiences can be tailored dynamically based on visitor attributes and behavioural signals.
Connecting Drupal with Acquia VWO
For organisations running Drupal, integration is simplified through the official Acquia VWO module.
This module enables teams to:
• Configure and authenticate API keys directly within Drupal
• Enable experimentation and personalisation across Acquia Cloud environments
• Manage tracking scripts and integration settings without extensive custom development
This reduces technical overhead and helps teams begin experimentation faster within existing Drupal workflows.
Is Acquia and VWO the right fit for your organisation?
This integration is particularly suited for:
• Enterprise organisations already using Acquia for content and experience management
• Marketing teams seeking more advanced optimisation than traditional A/B testing
• Organisations focused on measurable ROI from personalisation initiatives
• Digital teams building a culture of continuous experimentation
Conclusion
Acquia helps organisations deliver relevant digital experiences. VWO helps validate and improve those experiences through structured experimentation.
Together, they create a continuous optimisation framework where insights inform testing, testing improves performance, and each iteration strengthens the customer journey.
In a competitive digital environment, personalisation alone is no longer enough. Organisations that consistently test, learn, and optimise are better positioned to improve engagement, increase conversions, and maximise the value of every digital interaction.