Multi-platform Real estate app powered by Decoupled Drupal - Clasifika

case study
Project Focus
PRODUCT CONSULTING
UI/UX DESIGN
DECOUPLED DRUPAL
FRONTEND ENGINEERING
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Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal

Client Overview

Clasifika is an upcoming housing startup from Panama connecting buyers and sellers in the real estate market. We helped Clasifika with product consulting to build the MVP backlog, used Design thinking to rapidly test ideas with real-world beta users and finally delivered UX optimised and high-performance web and mobile app both powered by Decoupled Drupal as the backend.

Clasifika
5
ideation to launch in 5 months
18,000
properties listed in 3 months
100%
AUTOMATED House-price prediction VIA MACHINE LEARNING
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Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal

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Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal

Client Requirements

Connecting buyers and sellers in the real estate market.

  • A platform for property dealers in Panama and property buyers across locations to connect
  • Dealers app and Buyers app with a common backend i.e Drupal
  • Web application in Angular JS
  • Android and iOS app development
Clasifika
Discovery (Product Consulting)

QED42 and Clasifika together built the MVP backlog for the product to prioritize stories with high value and low cost. Clasfika’s founder engaged real-life stakeholders from his network to fill out surveys that helped us understand buyer and seller problems in high detail. After receiving 100’s of responses to our surveys, evaluating the cost to benefit of we soon realised that the following features were going to be critical for the product :

  • Buyer and Seller verification
  • Real-time communication between buyers and sellers
  • Capturing a high amount of data about properties
  • Bulk import of properties from excel / MLS systems
  • Mobile solution for inventory management
  • Decision Driven Search System
  • UX/UI to be a key differentiator
Desgining the Product

Thanks to our discovery, we had a lean and crisp backlog for the MVP and a lot of clarity on what we were building. Our next task was to design the product and test our solutions, some of the key guidelines for the design team were:

  • Action-based UX
  • Component-based design for elements to be reusable across web and mobile
  • Minimalist Design with a focus on important actions
  • Design for performance
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Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal

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Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal

  • Verified Buyers
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    Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal
  • Bulk import of property database
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    Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal
  • Chat-based contact centre to have conversations with potential buyers
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    Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal
  • Mobile App to easily publish and manage listings
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    Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal
Building Clasifika

Looking at product and UX needs of Clasifika we soon realised that we would need a distributed architecture of 3rd party systems backed by API First Drupal deployment also known as Decoupled Drupal.
Our tech stack included the following frameworks and systems:

  • Decoupled Drupal - CMS and REST point provider for various functionality.
  • Angular - Web application consuming data from Drupal and other services.
  • Ionic - Hybrid Mobile app for Android and iOS with Drupal as functionality Backend.
  • Firebase - Realtime Database to power buyer and seller chats.
  • Elastic Search -To power faceted and geospatial search queries from the web and mobile app.
  • External XML Feeds - Property data from third-party XML feeds were synced to Drupal periodically.
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Clasifika: Multi-platform Real estate  app powered by Decoupled Drupal

Transformed the idea to MVP in 5 months

18,000 properties listed in 3 months

Implemented Machine Learning (House-price prediction) to educate users around the price estimations

 

Decision driven user experience improving customer’s trust

Enhanced and search flow optimized for the real estate sector
 

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