Complete design story for CLASIFIKA
design story //
clasifika
2017
Client Brief
To make a tech focussed platform for housing transactions in Latin America
Goals
Our broad project goals were to create a platform for housing, to connect serious buyers to serious sellers. This left us room for experimentation, to understand perspectives of a variety of buyers, and also the seller.
design story //
clasifika
2017
Deliverables
- A mobile application to be used by brokers/agencies to publish their properties;
- A web application to be used by buyer so explore properties on sale or rent.
design story //
clasifika
2017
Design Direction
The result of the Clasifika design research was a realisation of what the brand should look like - a language that the users could relate to; a feeling of trust they could find in Clasifika. We explored a refined design style, drawing inspiration from one of the most striking aspects of Latin American architecture - the wide array of colours combined with a captivating use of geometrics.
The new iteration included exploration of other interface elements that created a look to support the brand throughout.
design story //
clasifika
2017
Colour Story
We planned to use colours throughout the interface, in a manner that it compliments and blends with both interior and exterior photographs of real estate.
One of the most striking aspects of Latin American architecture is the wide array of colours combined with a captivating use of geometrics. The culture and architecture of Latin America is a great inspiration when we think about colours.
If your visuals aren't backing up the story you are trying to tell, they're not bringing any value to the design.
design story //
clasifika
2017
Typeface
Type tells a story. The right typeface, used consistently, builds character. The Gotham font fuses modern foundational forms with universal functionality. With its broad range of weights, a clear hierarchy of information can be established to extend the typographical scope.
design story //
clasifika
2017
User Study
We conducted systematic study of situations, where the characteristics and behaviour of the users was understood. Picking out elements from these situations, helped us fix priorities of features, to give our users the best experience.
design story //
clasifika
2017
Iconography
Special icons and illustrations were designed for various depictions in website and mobile application.
design story //
clasifika
2017
Sketches and Prototypes
Starting with rough interactive wireframes gave us the conceptual framework we needed to build upon. With the goal of prototyping a responsive website, and a mobile application, we started building low-fidelity mockups and gradually went into the details, as we refined the product.
