Blog Posts

5 Minutes // Jul 29, 2020
Empathy is the first phase of the Design Thinking Process. It is the ability to understand people and see the world through people's eyes, and it is to step in people's shoes to feel what they feel. It is an intentional attempt to keep aside preconceived notions and uncover the real unspoken needs to truly resonate with the users.
3 min // Jun 2, 2020
Anything that creates actionable insights for the rest of the project to follow should take the lead. Creation, criticism, and inquiry are all integral parts of the Design Process and Design Research are really doing evidence-based design. The key strategy of research is to collaborate with the stakeholders and systematically bring in all research together to address common solutions.
// Apr 14, 2020
Design Research is a process that inculcates sense into a project. It is a fundamental part of solving relevant problems. The research revolves around users and understanding the needs of people and how the products or services we develop will help them.
4 MIN READ // Feb 5, 2020

This is a typical chicken and egg situation, does anyone still know who came first?