Blog Posts

5 Minutes // Jul 29, 2020
Empathy is the first phase of the Design Thinking Process. It is the ability to understand people and see the world through people's eyes, and it is to step in people's shoes to feel what they feel. It is an intentional attempt to keep aside preconceived notions and uncover the real unspoken needs to truly resonate with the users.
7 Minutes // Jul 13, 2020
Design plays the basic and the most important role to influence conversion. The design includes — looks, aesthetics, typography and the first impression of a website but it also includes usability, user engagement, clear navigation flow, marketing goals, research, design trend reports and analytics.