Blog Posts

5 Minutes // Jul 29, 2020
Empathy is the first phase of the Design Thinking Process. It is the ability to understand people and see the world through people's eyes, and it is to step in people's shoes to feel what they feel. It is an intentional attempt to keep aside preconceived notions and uncover the real unspoken needs to truly resonate with the users.
5 MIN READ // Jun 17, 2020
Designing with color schemes based on varying color values helps to create a balanced color palette and creating color stories based on color temperature is a way of evoking feelings which are more tactile than visual. Understanding different kind of colors is crucial to effective composition in interface design and having a rational understanding of color creates a color story that speaks for itself.