Blog Posts

8 Minutes // Jun 24, 2020
As touch becomes restricted, it's important to consider how to make a website or an application more noticeable, promote business and engage the right users on the screen through colors. Colors create an overall harmony and set a recognisable powerful language for a brand. Colors are a right way to generate emotions in design. The understanding of color theory can be a challenge, but when used in the right context, colors can convey enhanced meaning and add value to web products.
4 Minutes // Jun 19, 2020
“Gestalt” is German for “unified whole”. A clear understanding of these principles helps determine the effective visual elements which influence perception, direct attention toward the focused elements and cause perception change in consumers. Gestalt principles are particularly helpful when it comes to goal-oriented, problem solving and intuitive user interface design.
5 MIN READ // Jun 17, 2020
Designing with color schemes based on varying color values helps to create a balanced color palette and creating color stories based on color temperature is a way of evoking feelings which are more tactile than visual. Understanding different kind of colors is crucial to effective composition in interface design and having a rational understanding of color creates a color story that speaks for itself.