Blog Posts

8 Minutes // Jun 24, 2020
As touch becomes restricted, it's important to consider how to make a website or an application more noticeable, promote business and engage the right users on the screen through colors. Colors create an overall harmony and set a recognisable powerful language for a brand. Colors are a right way to generate emotions in design. The understanding of color theory can be a challenge, but when used in the right context, colors can convey enhanced meaning and add value to web products.
5 MIN READ // Jun 17, 2020
Designing with color schemes based on varying color values helps to create a balanced color palette and creating color stories based on color temperature is a way of evoking feelings which are more tactile than visual. Understanding different kind of colors is crucial to effective composition in interface design and having a rational understanding of color creates a color story that speaks for itself.