4 Minutes // Jun 19, 2020
“Gestalt” is German for “unified whole”. A clear understanding of these principles helps determine the effective visual elements which influence perception, direct attention toward the focused elements and cause perception change in consumers. Gestalt principles are particularly helpful when it comes to goal-oriented, problem solving and intuitive user interface design.
5 MIN READ // Jun 17, 2020
Designing with color schemes based on varying color values helps to create a balanced color palette and creating color stories based on color temperature is a way of evoking feelings which are more tactile than visual. Understanding different kind of colors is crucial to effective composition in interface design and having a rational understanding of color creates a color story that speaks for itself.